In 2020, amidst the pandemic, New York‘s Department of Taxation and Finance issued three advisory opinions that addressed sales tax issues concerning digital marketing services, including the furnishing of analytics through dashboards and other online platforms. These opinions address when and to what extent the software component and non-software-related information service portion of the overall services are taxable. Several observations of, and approaches to mitigate risk suggested by, these three new 2020 opinions are worth noting and are discussed in this Alert. The Alert can be found here.